The astute hairdresser began more to ‘thin’ out the hair until the back adornment was very straightforward ‘chignon‘ that should be tucked under these new cloche hats.
The 19th amendment of the US Constitution in 1920 finally brought the vote to American women and with it a brand new anticipation of freedom and rights of feminine self expression. Milliners struck back with an evolved hat style that couldn’t accommodate even this tiny bun. Anyway, there was a massive liberation in the creative arts around the developed world, as the old order of class society crumbled. While beginning in many ways with the spread of women’s suffrage in the immediate post war years, the 1920’s era is unparalleled by the sheer magnitude of cultural change.
When the ‘Exposition internationale des arts décoratifs et industriels modernes‘ opened in Paris with exhibits from twenty eight nations, by April 1925 Decorative arts and design or Arts Decoratifs was merging with a new ‘modernist’ appeal that was anti decorative and almost industrial.
It was the ‘Age of Chic’ -a word that found itself into the vocabulary of almost each fashion article or advert written. Basically, sequinned dresses are chic for evening …. Actually the new short bob is chic …. Though nowadays referred to as Art Deco, the look that was to dominate up until the late 1930’s, was a combination of feminine and ‘modern’ industrial inspired designs.
With imaginative film sets and stunning gowns adorning their female stars, in all creative arts right on up to Hollywood enthusiastically endorsed this new demure style from the late 1920’s, art Deco style was the dominant feature, not only in fashion. By the way, the hairdressers retaliated with the ‘crop’, the ‘bob hair cut‘, the ‘finger wave‘ and the ‘shingle‘ popularized by Polish born Antoine ‘de Paris’.
You will find a young bohemian movement -flying the flag for freedom of self expression, and the major cities of Paris, Berlin, New York City and Washington were the social melting pots for the1920’s cultural explosion, as throughout the Belle Epoch in the 1900’s and decades later in the 1960’s. London of the 1920’s led the way in similar to The Kit Cat Club, where the bright young things would carouse in decadence as satirized in Evelyn Waughs Vile Bodies. Now look, the Weimar culture of 1920’s Berlin immortalized by Christopher Usherwood in a series of Berlin novels which inspired the 1960’s musical Cabaret -was an all similar to the Pictorial Review. Normally, at the time, when a woman was referred to as a ‘bit of a flapper’ it was generally not kindly meant.
In the 1920’s -women’s swimsuit design rapidly evolved from the hideous petticoat affairs to the sleek, body hugging apparel of the Jantzen Swimsuit, an elasticated and revealing skin tight one piece which possibly did more for the emancipation of the female body than any other item of outerwear clothing. With its easy capacity to flatter, she also had a penchant for the color blackish, and with the launch of her little blackish dress in 1926 -Chanel endorsed the validity of grey -several years before any other designer saw its power. Fact, women of a daring disposition could not wait to jump into them.
With nipped waists and billowing skirts -called Robe de Style, at the start of the decade the couture designs from Paris drew mostly from historical lines.
These artists of the Art Decoratifs movement were collectively responsible for breathing their fresh Expressionist colors and flowing graceful lines into the world of fashion throughout the 1920s and on into the 1930s.
Aforementioned memorable scene from Clara Bow’s IT, where she took a scissors to her work dress and transformed it into an evening frock, was realised by Travis Banton and officially launched the little grey dress on screen. By 1926, most spring and summer dresses were sleeveless or cap sleeved scoop neck lightweight dresses with a lowered waist or no waistline anyway. Usually, day wear evolved into simple layered suitstyled jackets or cardigans, jersey blouses, and pleated skirts.
Audiences were mesmerized by those early icons of the silver screen similar to Theda Bara, Gloria Swanson, Alice White, Louise Brooks, Clara Bow and Colleen Moore.
Dorothy Parker had a thing or two to say about these vivacious women. They inspired millions of women to copy their fashion, coiffures and makeup looks. So, the 1920s flapper ideal also became associated with a new ‘lesbian chic’ popularized by the book La Garconne by Victor Margueritte, and epitomized now by the artwork of Tamara de Lempicka, whose iconic auto portrait for the cover of German fashion magazine ‘Die Dame’ is regarded as amongst the most significant paintings of the era.
The bobbed hair and girlish immaturity was the ‘correct pose’ for young women by Tennis player Suzanne Lenglen in a straight, sleeveless frock vanquished her opponent, who was still faithful to skirts, shirts and petticoats -the sporting influence finally permeating almost any girls wardrobe. It was all about revealing shoulders and backs, in evening gowns, the hem rose and fell as the decade waxed and waned. With a decolletage often as low as an evening dress, on summer afternoons a regular choice was a basic shift dress -now often sleeveless. For day wear -during the colder months a girl would wear a wrapover coat or jacket/cardigan -worn with blouse and a pleated skirt -not forgetting the obligatory cloche hat surely. >
Huge influence of Paris designers like Poiret, Patou, Molyneux, for a while, Callot Soeurs and Vionnet can not be underestimated, similar to Norman Hartnell -who went from catering exclusively to the wealthy upper class in the 1920’s to designing British women’s utility dresses in the early 1940′ there were more factors at work except the whims of clothing designers, as for changes in fashion. In 1925 at the Exposition Internationale des Arts décoratifs et Industriels Modernes Paris -fine art and fashion finely merged and what we can only describe as the Age of Chic was born! Actually the 1920’s was a cultural revolution!
While those early Kit Kat Club going bright young people of high society had either married off, by the late 1920’s, died of over partying or simply grown up -the real enduring image of the 1920’s flapper was to be given to us by Hollywood.
It appeared in the weeks following the Wall Street Crash in October 1929 that the Hemline Index theory by economist George Taylor in 1926 was coming to pass with the unveiling of the Chatillon Mouly Rousse Autumn Collection, where will go to a polar opposite of -no curves in general, straight figure, flat chests and boyish look. Greatest 1920s parody of them all is the truly hilarious PG Wodehouse series of Jeeves and Wooster novels, that captures the spirit of the Jazz Age amongst London’s and New York’s ‘bright young things‘. It was a battle between the feminine and the modernist.
Ready to wear clothing was in the future, and most women of moderate means simply went out and bought the latest McCalls, Pictorial Review, or subscribed to the sewing patterns published by design gurus like Mary Brooks Picken from the Women’s Institute.
The modern ‘myth’ of the ‘flapper’ party dress is more a relic of the 1960’s revival. So, fashion houses brought out new lines twice a year in the 1920’s and the cuts and appliqués were eagerly consumed and copied by fashion magazines globally. Actually the normal hemline was below the knee and particularly favoured by women as they enjoyed the swishing freedom against their legs of the new softer and more feminine fabrics weighed down with elegant bead work -a particular feature in a 1920s evening dress. Doesn’t it sound familiar? Silk was the favored fabric in chiffon, velvet and taffeta. You should take it into account. Her 1920’s Dress Design book ‘Modern Dressmaking’ was extremely popular amongst homedressmakers and rare copies are difficult to find.
In the USA, the prohibition of alcohol produced the inevitable response of thousands of speak easy run by gangsters springing up across the nation. Names of the movie costumers as were as prominent as the Paris Couturiers. One Notable such club to hit the headlines was the Krazy Kat Klub in Washington. That’s interesting. GilbertAdrian, Orry Kelly, Travis Banton, Edith Head and later -Walter Plunkett, whose wonderful costumes for the 1953 film Singin’ in the Rain, brilliantly parodied the over the top exuberance of 1920s Hollywood. These were not to be confused with the 1920’s bohemian set, who ploughed their own path.
It is difficult to say with any accuracy who first created the drop waist look.
Expensive interpretation of a straightforward design made of modest materials, Its flattering silhouette suited just about any shape of a woman and it heralded a brand new Parisian ‘economy style’ or ‘poverty de luxe’ as Chanel herself described it. By 1923, the drop waist look was taking hold, and when wearing a skirt was achieved with low hanging belts, and in a frock with a faux drop waist sewn in. Although, published in Vogue on October 1st 1926 and immediately dubbed the ‘Ford Dress’ by Vogues editor -a suggestion that it would become as popular as the Ford car. Now regarding the aforementioned fact… Coco Chanel had published a collection of evening gowns in 1916 in Harpers Bazaar which showed a clear move towards a drop waist style,achieved with loose fitted belts. Most of us know that there are designs by Jeanne Lanvin as far back as 1914 which show these styles -albeit worn by younger girls.
In the early 1920’s -the popular style was to wear grey rolled stockings with your swimsuit, thanks to the Max Sennett’s Bathing Beauties, though this idea -however charming to look at, disappeared within a few years. For any longerer than life young ladies, tubular for ages grey holders, cloche hats, bobbed hair and hands of diamond bracelets. Until fashion photography took its place in 1930s film magazines like Hollywood’s Photoplay, the magazines of the period, displayed a simplicity that is striking. Top designers similar to Jean Patou and newer emerging talents like Sonia Delaunay believed that fine art could’ve been integrated seamlessly into textiles and clothing.
As early as 1908 -when Paul Poiret produced his Les Robes De Paul Poiret -illustrated by Paul Iribe -a total break away occurred from the conventional presentation of new lines in clothing.
Leading brands of foundation wear in the 1920s included Gossard, Spirella, Berlei, Symingtons and Sears Roebuck and a completely new company called Maidenform -formed in 1922 -who put out a brand new bust uplifting bra which -despite the gamine flat bust fad -began to take hold by the late 1920′ Pre code Hollywood movies of the late 1920’s took enthusiastically disrobed lots of their female stars to show off undergarments. Anyways, iribe, was among the original seven the Bracelet Knights -which also included George Barbier, George Lepape, Charles Martin, Andre Marty, Bernard Boutet De Monvel, and Pierre Brissaud -whose divine illustrations graced the pages iconic fashion magazines like Gazette Du Bon Ton, and Art Goût Beauté.
The arrival of the Jazz Age from the city of New Orleans and the music of Louis Armstrong became the anthem for the flapper, blackish or whitish and especially in the USA where alcohol was prohibited throughout the 1920’s and the term the ‘Roaring Twenties’ can be said to are aptly applied.
While encouraging different classes and races to mingle and share their feeling of freedom in the fight for suffrage; and the rise of consumerism which promoted the ideals of ‘fulfilment and freedom’, The invention of film and the rising influence of Hollywood with an increase in fashion marketing, the merging of the Arts Decoratifs and new Modernist movements; cultural impact of a world war which reduced the grip of the class system on both sides of the Atlantic.
Below is a small selection of beautiful 1920’s day and evening dress shoes -from the excellent Moscow based -‘on line’ shoe museum Shoe Icons -a veritable Aladdin’s cave for all women’s shoe fans. I am sure that the major designers in modernist fashions included Chanel, Lanvin and new surrealist designers like Elsa Schiaparelli and Sonia Delauney.
In 1926 Wall Street Journal reported that Holeproofs annual sales had increased from percentagedollarsign 2037000 in 1916 to percentagedollarsign 9220000 by A fascinating study of women’s hosiery advertising in the 1920s by Jean Elizabeth Harrison revealed the following graph study of Leg Exposure in women’s hosiery advertising from 1920 to 1929.
Much is to be said about this mini Jazz Age masterpiece by Anita Loos, who introduced the worlds ‘first’ dumb blonde on the make, the word ‘chic’ was made popular in the hugely funny comic novel Gentlemen Prefer Blondes by Anita Loos, published in The Great Gatsby can be remembered as the definitive book about the jazz age.
Middy blouse, that American women had for some amount of time found practical, had arrived in Europe in 1917 with the American troops. These two piece models consisting of pleated skirts worn with loose belted jumpers and loose cardigans soon became the staple ‘daywear’ look for women by the early 1920′ Evening gowns in the first season of 1921 unusual were magnificence, luxurious works of decorative art. Normally, gowns draped on women of impossibly refined silhouettes now declared a new ideal of beauty -slenderness. Whenever echoing the influence of Les Arts Decoratifs, just as in the Belle Epoch era of the 1900’s -the curved shapes of Art Nouveau were echoed by the buxom Gibson Girl, the feminine shape was decreed to be straight and angular. Whenever inspiring practical young designers like Coco Chanel to incorporate jersey and similar traditionally male fabrics, to create the first genuine casual clothing for European women, its impact was considerable.
The famous Diving Girl logo heralded a brand new age of freedom and first appeared in beauty pageants in the early 1920’s and very quickly a swimsuit mania swept across the world.
For a complete and lavishly illustrated guide to the history of makeup in the 1920s -Read the History of Make up -The 1920’s or visit Vintage ‘Makeup’ Guide. Nevertheless, swimsuits were still often of wool, and as such were not ideal for the job.
Singular evening makeup look of the 1920s was the cupids bow lips, heavily rouged cheeks and kohl shadowed eyes. Therefore the lesbian artist Gerda Wegener whose portraits of her transgendered partner Lili Elbe have also become iconic images of the liberated 1920s woman. Therefore, it was more acceptable for women to apply a little lipstick during daytime just like Jeanne Lanvin, Callot Seours and Coco Chanel -by 1920, the chemise or shift dress, was to become the dominant line for day and evening wear.
The dress hung from shoulder to just below the knee -the waist dropped to the hips. While producing beautiful pastel mother and daughter wardrobes, she also helped popularisethe ‘garconne look‘ -epitomized by the simple chemise dress in either daywear or evening wear and which was to become the dominant fashion line from 1923 to Coco Chanel was the new favoured young gun for this youthful boyish style, the fashion visionary Jeanne Lanvin was a major exponent of this style.
Read our History of 1920s Makeup for the more detailed illustrated story of how the consumer boom in women’s makeup really took off in the roaring twenties. So this page boy bob is the most iconic hairstyle of the 1920s. Nonetheless, cosmetics counters were fast becoming the norm in ladies departments stores and pharmacies. With names like Max Factor, beauty became a major business, Helena Rubinstein and Elizabeth Arden becoming household names and brands like Maybelline, Tangee and Coty rolling off girls lips. Actually, the Dutch bob hair cut, first made popular in the USA as far back as 1921 when Mary Thurman adopted it was to become the most sought after bobbed hairstyle by 1926 and was worn by the likes of Colleen Moore and Louise Brooks.
The inspirational Paris based travelling ballet company Ballet Russes also came to an end after a 20 year run which had helped revolutionize fashion.
Not only did the waist drop -but most significantly, the hemlines rose -dangerously! Silk was still the main sought after fabric, and an ordinary colours were beige and light grey and almost white being the most favoured. Now look. Therefore this sudden exposure of women’s legs in the 1920s, brought about a huge interest in women’s hosiery, and stocking sales went through the roof. While forcing the closure of the company and dispersal of its dancers, its founder Serge Diaghilev died with substantial debts.
Real kudos for the ‘sudden’ popularity of the little blackish dress goes to Hollywood designer Travis Banton and Clara Bow. Similar frock is thence transformed into a sleeveless little grey dress that had cinema goers eyes popping out of their heads. First half hour of the iconic movie IT(features a highly fashionable pleated frock worn by Bow at her work place. There was the Dutch bob or Pageboy bob, Orchid bob, The Eton Crop, Egyptian bob, Coconut bob, Moana bob, Charleston Cut, The Shingle, Kisscurl, Extreme Windblown, Frizzy Tousled Bob, The Poodle Cut, ‘Soft wave Bob’, Brushed Back Bob and so on.
Over these bare arms -in daytime -a wrap coat, worn with scarves and if she could afford it -fur accessories.
Lingerie fabrics were of silk, ‘crepe de chine’, rayon and a brand new soft transparent fabric crepe Georgette devised by Chanel contemporary Georgette de la Plante. Capes appeared by first pace of the 1920’s with gabardine being a favorite fabric, in order to compliment the newer slimmer silhouettes in evening gowns. Then again, shoulders of coats were cut broad with voluminous armholes, that intensified the look of ‘shapelessness’.
the bobbed hair and girlish immaturity was the ‘correct pose’ for young women by Tennis player Suzanne Lenglen in a straight, sleeveless frock vanquished her opponent, who was still faithful to skirts, shirts and petticoats -the sporting influence finally permeating every girls wardrobe. It was all about revealing shoulders and backs, in evening gowns, the hem rose and fell as the decade waxed and waned. With a decolletage often as low as an evening dress, on summer afternoons a regular choice was a basic shift dress -now often sleeveless. For day wear -during the colder months a girl would wear a wrapover coat or jacket/cardigan -worn with blouse and a pleated skirt -not forgetting the obligatory cloche hat ofcourse. Bobbed hair and girlish immaturity was the ‘correct pose’ for young women by Tennis player Suzanne Lenglen in a straight, sleeveless frock vanquished her opponent, who was still faithful to skirts, shirts and petticoats -the sporting influence finally permeating each girls wardrobe. It was all about revealing shoulders and backs, in evening gowns, the hem rose and fell as the decade waxed and waned. With a decolletage often as low as an evening dress, on summer afternoons a regular choice was a basic shift dress -now often sleeveless. For day wear -during the colder months a girl will wear a wrapover coat or jacket/cardigan -worn with blouse and a pleated skirt -not forgetting the obligatory cloche hat definitely.