Coast is another retailer undergoing a rebranding.
Headed up by Kate Bostock the British high street favourite is shaking off its polyester, ‘AuntoftheBride’ image, and concentrating on a greater, more sophisticated product offering.
Now let me ask you something. Result? Clean lines and expensive feeling fabrics. Have you heard of something like this before? The Duchess of Cambridge’s dress maker of choice, Jenny Packham had been dressing the great and good since The dresses are once in a lifetime pieces, and have a pricetag to match.
She has recently launched bridal, accessories and lingerie must you wish.
Additional bonus?
By the way, the USP? Ghost offers a dye to order service, whereby 18 dresses shapes are available in a multitude of colours. Then again, they’re machine washable. As a result, no longer hunting trends, the brand now focuses on simple dresses in classic fabrics. British brand Ghost fell out of fashion a decade ago but is having a stealth revival in its 30th year. Stuck to what it’s good at, since being bought out in 2008 it has gone back to basics. Often overlooked as a blackish tie destination label, launched in 1989, BCBG is on schedule at NY Fashion Week. This is where it starts getting very entertaining, right? Standing for bon chic, bon genre, the brand is great for stand out from the crowd dresses that don’t cost a fortune. Accordingly the King’s Road store in London stocks nearly all the styles well known on the site, and is worth the pilgrimage for the right dress, if you’re willing to travel. Generally, dig deep, lots of us are aware that there are some real gems to be had.